In order to create a win-win situation between marine conservation and fishery sustainability, the Taiwan Ocean Conservation and Fisheries Sustainability Foundation (TOFF) and one of domestic leading canned seafood brands, JIN CHUEN SHENG FREEZER(金春勝), jointly launched the first sustainable seafood product in Taiwan today (Jan 13th) called “Canned Mackerel". In addition, it is expected to take the lead in Carrefour Impact and promote the upgrading of Taiwan's fishery industry through the support of the Taiwanese customers.
Asoka Lin(林愛龍), Chief Executive Officer of the TOFF, said that Taiwanese mackerel is the first sustainable seafood certified by the ProFishLove Ecolabel. Therefore, the debut sustainable seafood product is canned mackerel, which is familiar to Taiwanese. It is a great honor to be able to hit the store shelves in Carrefour Impact! The debut product adopted mackerels caught by “Nanfang'ao(南方澳) Mackerel Taiwanese-Seine Fishing Fleet” in the northern Pengjia Islet (彭佳嶼) waters off Taiwan and certified by the ProFishLove Ecolabel. The canning factory, JIN CHUEN SHENG FREEZER, was the first processing plant to pass the Chain of Custody certification of the ProFishLove Ecolabel. The first catch of can products also successfully passed the irregular traceability audit performed by the TOFF, which is the first step to make the mackerel industry chains being upgraded.